PEM Conferences

7:00am-8:00am		REGISTRATION - Foyer
7:00am-8:15am		PEER-TO-PEER NETWORKING/BUFFET BREAKFAST
8:15am-8:30am Marc DiFrancisco Dick Shay		WELCOME Marc Di Francisco, President, CIO Forum & Executive IT Summit PROGRAM INTRODUCTIONS Dick Shay, President, 2012 SEASIM Chapter
8:30am-9:30am Rodney Smith		OPENING KEYNOTE – “IBM WATSON, AND BRINGING BIG DATA ANALYTICS TO BUSINESS USERS” Presented by: Rodney Smith, IBM Fellow & VP, IBM Emerging Internet Technologies Organization Discussion: With the emergence of big data, new technologies have appeared that can gather and process massive amounts of information in a cost effective way. These technologies, such as Hadoop, have been the focus of attention in most big data discussions. Now, with new analytic solutions like IBM’s Jeopardy! winning Watson, companies are asking how these powerful technologies can be applied to their business and be put in the hands of their line-of-business users. In this presentation you'll hear about a new class of applications that can unlock the economic value of big data by putting powerful and easy to use tools in the hands of business users and domain experts, enabling actionable insights.
9:30am-10:15am		BREAK – SOLUTIONS EXCHANGE PAVILION
10:15am-11:15am Session 1 Warren Etheredge Susan Scott		"FRESHLY GRILLED CIO" Moderated by: Warren Etheredge, Founder, The Warren Report and The High Bar Panelist: Susan Scott, Best–Selling Author of Fierce Leadership Discussion: Back by popular demand, Warren Etheredge will join us again to “grill” author, Susan Scott, on the ideas presented in her book, Fierce Leadership.
Session 2 Jackie Barretta		"HARNESS THE FULL POTENTIAL OF YOUR TEAMS" Presented by: Jackie Barretta, Managing Partner, Nura Group, LLC, former CIO, Con-Way Discussion: Jackie offers an insightful talk illustrating that when organizations understand and apply new scientific discoveries from the fields of neurobiology and quantum physics, they achieve greater success. She discloses ground-breaking science in human energy and consciousness, and shows how these concepts have been shaping business for decades. She provides pointers on how to use the knowledge gained to increase performance and innovation, drawing from her 25+ year career as a successful leader in Fortune 500 businesses and Big Four consulting firms to make the concepts real and practical.
11:30am-12:30am Session 1 Deena Pierott Brenda Cooper Martha Hobson Marianne Emerson		"IS WORKPLACE CULTURE A FACTOR FOR DIVERSITY IN IT?" Moderated by: Deena Pierott, CEO, Mosaic Blueprint Panelist: Brenda Cooper, CIO, City of Kirkland Martha Hobson, Project Manager, Seattle City Light, former CIO, Snohomish County PUD Marianne Emerson, CIO, Seattle Housing Authority Discussion: In this session we'll explore the workplace culture, particularly the factors that women value most within organizations. What do technical women value in their jobs and in their work environment? What changes can organizations make to be more responsive to female employees' and multicultural female needs, thus retaining qualified women longer? Is professional advancement in the technological fields based solely on personal achievements, regardless of gender or ethnicity? Do professional accomplishments act as an "equalizer" between the genders?
Session 2 Reginald Mills		“STORAGE ECONOMICS: STORAGE OPTIMIZATION TO A SHRINKING BUDGET” Panelists: Reginald Mills, Principal- Storage Solutions, Hitachi partnering with Structured Discussion: As a storage or IT professional, you face mounting strategic and economic challenges. You are obligated to meet rapidly increasing capacity, complexity, management, and reliability requirements. You must do so in a business environment where shrinking IT budgets mandate exhaustive economic justification for new initiative funding. Attend this event and you will walk away with knowledge on how to quantify and justify investment in your storage infrastructure, reduce both capital and operating expense and deliver the levels of service necessary in today's complex and evolving storage environments.
Session 3 Martha Tate		“DRIVING BUSINESS INNOVATION WITH HIGH-PERFORMANCE NETWORK CONNECTIVITY” Moderated by: Martha Tate, VP Enterprise Services, Comcast Business Services Discussion: When you consider the proliferation of cloud-based services, speed required for data and voice transport and performance requirements for mission-critical applications, network superiority matters more now than ever. Join Martha Tate, VP Enterprise Services of Comcast Business Services, who will reveal the latest trends and current thinking among mid-size enterprise IT executives and what is driving their need for high-performance connectivity. A spirited discussion will follow featuring senior IT leaders who will talk about key topics including virtualization, cloud computing, scalability, future investments and more. Attendees will depart the session with a refreshed understanding of how network connectivity serves as a transformational asset for today's businesses.
12:30pm-2:00pm Michael Mills		LUNCHEON KEYNOTE - "THE USER AND THE DESKTOP: A JOURNEY IN TIME" Presented by: Michael Mills, VP Technology, AppSense partnering with Structured Discussion: As many IT departments are considering the changes in the desktop and how that will affect their organizations we must understand the past and present before we make plans for the future. With the prevalence of desktop virtualization technologies and the challenges they present we are fortunate to apply many of the skills that we learned back in the Terminal Services (RDS) days and avoid many of the pitfalls. Michael Mills will discuss how leveraging the skills we have already mastered while considering the future of the user, IT can overcome the challenges that loom ahead. The user is both a catalyst and enabler of the new desktop. Though many incorrectly think of the user as purely incidental to the technology, Michael will demonstrate that is clearly not the case.
2:00pm–2:30pm		DESSERT – SOLUTIONS EXCHANGE PAVILION
2:30pm–3:30pm Goran Ognjenovic		KEYNOTE - "BUILDING AN ENTERPRISE WIDE BUSINESS LEVEL CLIENT COMPUTING STRATEGY" Presented by: Goran Ognjenovic, Director of Strategic Consulting, Presidio Discussion: Most organizations struggle to gain velocity in their Client Computing strategies due to inability to identify or map-to a key business level initiative. This session is a multipronged discussion of real world business drivers and business pain points mitigated by Virtual Desktop technologies. The talk also covers financial considerations and relevant decision points across technology, process, people and partnerships.
3:45pm–5:00pm Col. Anthony Wood		SPECIAL CLOSING KEYNOTE: "LEADERSHIP" Presented by: Col. Anthony A. Wood, USMC (Ret.), Partner & VP, CDM Technologies, Inc. Discussion: Colonel Wood was a key player in the development and execution of the plan for the evacuation of Saigon in April 1975. His revealing description of the real heroes involved in that historic and risky operation, and his interaction with them (often in secret), is a study in generational understanding and leadership. Hear firsthand from a decorated Marine officer who was there, the untold tale of heroism and sacrifice during the final evacuation.
5:00pm-7:00pm		EXECUTIVE RECEPTION – SOLUTIONS EXCHANGE PAVILION Admittance by Conference Badge or VIP Pass only Complimentary hors d'oeuvres and beverages will be served. Back to Top
"IT SOLUTIONS FOR BUSINESS PROBLEMS" March 14, 2012 The Conference Center Seattle, WA
8:00am-9:00am		REGISTRATION - Foyer
8:00am-9:15am		PEER-TO-PEER NETWORKING/BUFFET BREAKFAST
9:15am-10:30am Dick Shay		WELCOME Marc Di Francisco, President, CIO Forum & Executive IT Summit PROGRAM INTRODUCTIONS Dick Shay, President, 2012 SEASIM Chapter
9:30am-10:30am Patrick Miller		OPENING KEYNOTE - "THE ADVANCED PERSISTENT THREAT AND YOUR ENTERPRISE" Moderated by: Patrick Miller, Principal Investigator, National Electric Sector Cybersecurity Organization, President and CEO, EnergySec Panelists: Chris Jager, VP, EnergySec Colin Estep, Special Agent, FBI, Cyber Crime Division Discussion: Patrick Miller (Principal Investigator for the National Electric Sector Cybersecurity Organization), along with other Cybersecurity experts from EnergySec and the FBI, will provide an overview on the Advanced Persistent Threat - what it is and what it isn't. Patrick Miller will present a deeper look into Stuxnet, a complex APT to see if APT is a game changer or just a media buzz word. FBI Special Agent, Colin Estep, will present the law enforcement perspective on combating APT. The panel will then be open for audience questions and contributions.
10:30am-11:15am		BREAK – SOLUTIONS EXCHANGE PAVILION
11:15am-12:15pm Session 1 Joe Galuszka		“INFORMATION GOVERNANCE: SMARTER STRATEGIES TO MAXIMIZE" Moderated by: Joe Galuszka, Principal, Fulcrum Associates Panelists: Gordon Thomson, Sr. IT Strategic Relationship Manager, Premera Blue Cross Discussion: Joe Galuszka, Principal of Fulcrum Associates, will guide us through ‘Maximizing Your Negotiation Leverage’ which is based on actual client negotiation engagements. The objective is to help IT Leaders and decision makers avoid the common mistakes committed in the process of negotiating IT Enterprise contracts. This topic provides a significant amount of rich, meaningful content which always leads to a very interactive, entertaining and dynamic discussion. You’ll walk away with actionable advice and an enhanced understanding of the negotiation process after addressing topics like: Understanding the sales professional and their role in negotiations and the relationship How is it possible for one client with the same size proposal from the same vendor to achieve higher discounts, greater cost savings and more advantageous contract terms and conditions then another client Learn the Top 10 Client Mistakes in negotiating deals and how to avoid them How to effectively leverage your Vendor Relationship
Session 2 Bernie Spang		"EMERGING DATA WAREHOUSE ARCHITECTURES: WHAT IS RIGHT FOR YOU?" Presented by: Bernie Spang, Director, Strategy and Marketing, Database Software & Systems for IBM Information Management Discussion: Enterprise Data Warehouse or multiple Data Marts - a dilemma of classical proportions. Many analytics initiatives are stumbling, slowing to a crawl or simply failing because their traditional data warehousing architecture can’t keep up. This session will discuss how IBM’s smart consolidation strategy can help: 1) Consolidate and govern enterprise data, 2) Optimize workloads for performance and SLAs, 3) Simplify the delivery of analytics by leveraging appliances, and 4) Flexibly extend analytic capability as needed. The basis for smart consolidation is to completely optimize your analytics architecture by placing the right workload against the right data, in the right place, at the right cost and the right performance level
Session 3 Fred Elliot		“~~BRING~~ BROUGHT YOUR OWN DEVICE!” Presented by: Fred Elliott, Director Collaboration and Security Architectures, Presidio The use of personal devices can inspire innovation and have huge productivity benefits. Adopting acceptable use policies, providing access to company applications and ensuring company and customer assets are protected and secured while preventing mobile applications from using up valuable company bandwidth is a must. How does a business develop a mobility strategy and architecture that provides work-life integration while maintaining traditional IT operations? Presidio will be speaking to this and presenting on: · Business Case & Justification Methodology for BYOD · Addressing Security & Compliance while Maintaining Information Availability · Use Case Scenarios
1:45pm–2:15pm		DESSERT & REFRESHMENTS– SOLUTIONS EXCHANGE PAVILION
1:45-2:15pm		FINAL DRAWINGS & REFRESHMENTS – SOLUTIONS EXCHANGE PAVILION

		Your registration is subject to qualification and approval. You will receive a confirmation email within 48 hours with the status of your registration request.
		Interested in Attending? Questions? Simply Contact: Stephanie Dayton stephanied@pemconferences.com 503.821.7312