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| Peter Coffee |
| Director of Platform Intelligence, salesforce.com |
| Former Technology Editor, eWeek |
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Peter Coffee joined salesforce.com in January of 2007, after spending 18 years as an analyst and columnist at the enterprise technology journal eWEEK (including time under its former title PC Week). He currently works with corporate and commercial application developers to build a community based on Force.com: the salesforce.com Platform-as-a-Service (PaaS).
Peter has almost 25 years' experience in guiding the adoption and management of innovative information technologies and practices as a developer, consultant, educator, and internationally published author. He has appeared on CBS, NBC, CNN, Fox, and PBS newscasts addressing Internet security, the Microsoft antitrust case, wireless telecommunications policies, and other eBusiness issues. He chaired the four-day Web Security Summit conference in Boston during the summer of 2000, and has been a keynote speaker, moderator or presenter at technical conferences and IT leadership events throughout the U.S. and in England, Canada and Australia.
Peter was previously the first manager of PC planning at The Aerospace Corporation, where he also worked in space systems project management and in applications of artificial-intelligence programming techniques. Before that, he was a Senior Engineer working in arctic project management and chemical facility construction management for several divisions of Exxon Corporation. He holds an engineering degree from MIT and an MBA from Pepperdine University, where he also served as a faculty member for information systems management; he has held other faculty appointments in computer science at UCLA and in business analytics at Chapman College. He is the author of two books, How to Program Java and Peter Coffee Teaches PCs.
On his own time, Peter serves as a Boy Scout backpack expedition leader, a youth soccer referee, and a coordinator of a community food bank; he is also a member of the governing board of the regional symphony orchestra that performs four free concerts each season for the South Bay cities near Los Angeles.
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