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| Gina Poole |
| Vice President, |
| IBM Software Group Marketing 2.0 |
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Gina Poole is Vice President of IBM Software Group Marketing 2.0. She has worldwide responsibility for driving high impact demand generation programs and tactics; transforming the marketing mix to increase use of digital and social media; and leveraging marketing automation and analytics to optimize results. She leads software Web Marketing and Sales; directing a worldwide team to deliver IBM's software web presence, web marketing tactics including social media marketing, and web-based sales channels. Gina also leads the portfolio of software Events including thousands of in-person and virtual events ranging from localized sessions to large worldwide conferences. In addition, Gina is responsible for creating and optimizing programs that use IBM social software offerings and technologies to drive innovation, collaboration and productivity. She is charged with establishing IBM as the showcase for the benefits of social computing.
In her previous role, she was Vice President, Innovation and University Relations for IBM. She had worldwide responsibility for developing and executing IBM's internal and external innovation programs for collaborating with employees, clients, partners, governments and academia to foster innovation. Prior to that Gina was Vice President of Developer Relations for IBM where she had worldwide responsibility for IBM's developer programs that attract early adopters of technology, individual developers, and independent software vendors to IBM with tools, technical information, education, and interactive on-line resources. She launched and led IBM's developerWorks web community growing it to 8 million members worldwide.
Gina began her career with IBM in 1984 as a programmer in the personal computer division. She has held a number of management positions in IBM's software and hardware divisions including: strategy and operations, technology and industry relationships, product management, and software development. Gina is a certified Project Management Professional (PMP) and holds degrees in computer science, business management, and economics |
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