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| Douglas W. Hubbard |
| President & Founder |
| Hubbard Decision Research |
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Mr. Hubbard is the inventor of Applied Information Economics (AIE). His methodology has earned him critical praise from The Gartner Group, Giga Information Group and Forrester Research. Doug is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences. His published articles are in Information Week, CIO Enterprise, and DBMS Magazine. He was formerly with Coopers & Lybrand and has over 18 years experience in IT management consulting including 10 years experience specifically in teaching organizations to use his AIE method.
His new book "How to Measure Anything: Finding the Value of 'INtangibles' in Business" makes the bold assertion that there are no true "immeasurables" and he backs up that assertion with specific methods and cases for measuring everything for "brand damage" to "technology risk" and "customer satisfaction".
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